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Most sellers pick a listing agent the same way. They invite two or three over, take the one who quotes the highest price, and hope it works out.
That is the most expensive way to do it.
The price an agent quotes at your kitchen table is not the price a buyer pays. The plan is. Who is going to see your home, how fast, with what photos, in front of which buyers, and who answers the phone when an offer comes in at 8 p.m. on a Sunday.
This guide covers how to choose a realtor to sell your home in Jupiter, Tequesta, Palm Beach Gardens and the rest of Northern Palm Beach County and Martin County. It also covers what you will actually pay at closing here, because nobody likes surprises on the settlement statement.
Question | Short answer |
|---|---|
How many agents should I interview? | Two or three is plenty if you ask the right questions |
Should I pick the highest price quote? | No. Ask how they got to that number and what happens if it does not sell in 30 days |
What matters most? | Local sales in your type of home, a written marketing plan, and who handles your file day to day |
Are commissions set? | No. Agent compensation is negotiable, and has been since long before the 2024 rule changes |
Can sellers still offer to pay the buyer's agent? | Yes, but not through the MLS since August 17, 2024. It is negotiated separately or offered as a buyer concession |
Who usually pays title insurance here? | The seller, by custom, in Palm Beach and Martin County |
What is the state transfer tax? | Florida documentary stamp tax on the deed: $0.70 per $100 of sale price, customarily paid by the seller |
Best time to list? | Most buyers are here January through April. Being ready before that window matters more than the exact week |
Most people ask an agent, "What do you think my house is worth?"
A better question is, "How will you get a buyer to pay that?"
Any agent can say a number. The number is easy. What you are really hiring is the system behind it: the pricing logic, the marketing, the negotiating, and the follow-through from contract to closing. In this market that last part is where deals quietly fall apart, usually over insurance, inspections, HOA approvals or a club membership transfer.
Bring these to every interview. Write down the answers. Compare them side by side afterward.
1. What have you sold near me in the last 12 months that is like my home?
Not "in Jupiter." Near you, in your type of home. A waterfront home on the Intracoastal, a villa in a gated club and a five-acre lot in Jupiter Farms are three different markets with three different buyers.
2. How did you get to your suggested price?
You want to see the sales they used and why. If the answer is a feeling, or an automated estimate, keep looking.
3. What happens if we get no serious offers in the first 30 days?
A good agent has a plan for this before you list. A weak one will tell you not to worry about it.
4. Who will actually handle my file?
Ask who answers your calls, who schedules showings, who manages the inspection period, and who tracks every deadline to closing. One person cannot do all of that well while also out finding the next client.
5. Can I see a real marketing plan, in writing?
Photos, video, floor plan, where the listing appears, which email lists it goes to, what social looks like, open house plan. If it is not written down, it probably is not going to happen.
6. Where will buyers actually see my home?
Buyers find homes on the big portals, on social media, through other agents, and more and more through AI search tools that answer questions like "who sells waterfront homes in Jupiter." Ask how the agent shows up in all of those places, not just the MLS.
7. Who are the likely buyers for my home, and where are they coming from?
A good answer names them. A family relocating from the Northeast. A second-home buyer here for the season. A local moving up. Each one gets marketed to differently.
8. What will buyers' insurance companies and inspectors flag on my house?
Roof age, windows, the electrical panel and plumbing type all affect whether a buyer can get insured. An agent who knows this will tell you before you list, not after a buyer walks.
9. How do you handle HOA, condo or club paperwork?
Many communities here need a buyer application or approval, and clubs have their own membership steps. Condo sales also carry required disclosures about inspections and reserve studies. Ask how long this usually takes in your community and who manages it.
10. How and how often will you update me?
You should know what is happening every week without having to chase anyone.
Full-service listing | Discount or flat-fee listing | Cash offer company | |
|---|---|---|---|
Who does the work | A team handles pricing, prep, marketing, showings, negotiating and closing | Often limited to an MLS entry; you handle much of the rest | The company buys the home itself |
Exposure to buyers | Widest | Varies, often limited | One buyer: the company |
Price | Usually the strongest, because more buyers compete | Can be strong if you do the work | Usually below market, in exchange for speed and certainty |
Best for | Most homes, especially higher-priced, waterfront and club homes | Experienced sellers in simple, fast-moving price ranges | Sellers who need speed above all, or homes needing major work |
Watch out for | Ask exactly what is included | What is not included, and who negotiates for you | Fees, repair deductions and how the final number is set |
None of these is wrong. Choose the one that fits your home, your timeline and how much of the work you want to do yourself.
Florida has its own customs on who pays for what. Here is what usually lands on the seller's side of the closing statement in Palm Beach and Martin County. Your contract can change any of these, so treat this as a starting point, not a quote.
Cost | Who usually pays here | What to know |
|---|---|---|
Documentary stamp tax on the deed | Seller | $0.70 per $100 of sale price. On a $1,000,000 sale, that is $7,000 |
Owner's title insurance policy | Seller, by custom in Palm Beach and Martin County | This is different in some South Florida counties, so do not go by a friend's closing in Broward or Miami-Dade |
Real estate commissions | Negotiable | Your agreement with your listing agent sets this. Whether you also offer anything toward a buyer's agent is your decision |
Mortgage payoff | Seller | Ask your lender for a payoff letter early |
Property taxes | Split by date | Florida taxes are paid at the end of the year, so the seller usually credits the buyer for the months the seller owned the home |
HOA or condo items | Usually seller | Estoppel letters, transfer paperwork and any open assessments. Ask your association what they charge |
Repairs or credits | Negotiated | Often driven by the buyer's inspection and insurance requirements |
Message us for a seller net sheet on your home. It takes these line items and runs them against a realistic sale price.
You must disclose hidden problems you know about. Under the Florida Supreme Court's decision in Johnson v. Davis, a seller who knows of facts that materially affect the value of the home, and that a buyer cannot easily see, has a duty to disclose them. When in doubt, disclose. It protects you.
Condo sales need specific statements in the contract. Since January 1, 2025, Florida condo contracts must include statements about the building's milestone inspection, turnover inspection report and structural integrity reserve study. A contract missing them can be voided by the buyer before closing. Call your association early and get these documents in hand before you list.
Moving within Florida? Your tax savings can move with you. If you have a homestead exemption, Florida's portability rule lets you transfer up to $500,000 of your Save Our Homes benefit to a new Florida homestead. You must establish the new homestead within three years of January 1 of the year you gave up the old one, and apply with the county property appraiser. Your accountant and the property appraiser's office can confirm your numbers.
Most of our buyers are here January through April. That is when relocation buyers tour, second-home buyers are in town, and showings are busiest.
The mistake is starting your prep in January. Painters, landscapers and roofers book up fast once season starts. The sellers who do best are photo-ready before the crowd arrives. If you are thinking about this season, now is the time to walk through your home with us and make a plan.
Selling in a club or on the water? These go deeper:
We are a team of six local agents, with in-house marketing, operations and media behind every listing. Over 18 years, the team has closed more than $1 billion in sales across Northern Palm Beach County and Martin County, from beach and waterfront to country club and acreage.
Here is what that means for you:
Curious what your home could sell for? Request a home valuation or meet the team.
How do I choose a realtor to sell my house in Jupiter?
Interview two or three. Ask each one for recent sales like yours near you, how they set their price, a written marketing plan, and who will handle your file every day. Choose the plan, not the highest number.
How many agents should I interview before listing?
Two or three is enough. More than that and the answers start to blur together.
Is the agent with the highest price the best choice?
Not by default. Ask how they reached the number and what they will do if there are no strong offers in 30 days. An honest price usually sells faster and for more in the end.
Are real estate commissions negotiable in Florida?
Yes. Agent compensation is negotiable. Since August 17, 2024, offers of compensation to buyer's agents can no longer be placed in the MLS. Sellers can still negotiate them separately or offer buyer concessions.
Who pays title insurance when selling a home in Palm Beach County?
By custom, the seller pays for the owner's title insurance policy in Palm Beach County and Martin County. Your contract can change that.
What are documentary stamps, and who pays them?
It is Florida's tax on the deed when a home sells: $0.70 per $100 of the sale price. In Palm Beach and Martin County, the seller customarily pays it.
What do I have to disclose when selling a home in Florida?
Any known problem that materially affects the home's value and is not easy for a buyer to see. If you are unsure whether something counts, disclose it.
When is the best time to list a home in Jupiter?
Most buyers are here January through April. Be photo-ready before season starts, which means starting prep in the fall.
I am selling a condo. What should I gather first?
Ask your association for the milestone inspection status, the structural integrity reserve study, and any planned assessments. Florida condo contracts now require statements about these.
Can I keep my homestead tax savings if I buy another home in Florida?
Often, yes. Portability lets you move up to $500,000 of your Save Our Homes benefit to a new Florida homestead if you set it up within the time window. Confirm with your county property appraiser.
This article is general information, not legal or tax advice. Talk to your attorney, accountant or title company about your specific sale.
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Strategic Marketing, Clear Communication, and Experience have consistently placed Erica Gouldy Wolfe, and now the Wolfe Team, among the top professionals in the real estate industry. Utilizing the latest technologies and marketing strategies they are raising the bar in the industry, all while raising the views on your home.